IDE Master Class

Branding and Design for E-commerce
Patrick Sanwikarja (Fabrique) and Willem Woudenberg (Brand Dialogue)

Date: 4 November 2015
Time: 9:00 - 18:00
Venue: The Lalit, Andheri, Mumbai

IDE Master Class

Design for Healthcare
Richard Goossens (TU Delft) and Saurabh Uboweja (Brands of Desire)

Date: 6 November 2015
Time: 9:00 - 18:00
Venue: Le Meridian, New Delhi

More information

IDE Master Classes in India

A design revolution is taking place in India. Because of an unprecedented increase in competition, products and services are required to have outstanding quality to survive. At the same time, there is much pressure in delivering these products within an extremely short timeframe. This directly affects your marketing strategy. As a consequence, the development of interactive products, such as web sites and apps, is meeting ever increasing demands in terms of efficiency. This change is happening worldwide. In these rough seas, design thinking prevails. Why is that?

IDE Master Classes in India

“What can we learn from successful companies”, and “How can design and branding become the new pillars for an innovation strategy in India“. “How can we a integrate design and brand management in our business model?”

These questions will be answered in a series of eight Master Classes during a two-day seminar by Industrial Design Engineering, Delft University of Technology and Brand Dialogue, a Dutch branding and design group located in Amsterdam and Mumbai. 

An overview of other Master Classes (subject to change)


  • Brand building & Positioning - Rik Riezebos (EURIB)

Design Thinking

  • Innovation strategy and design thinking – Giulia Calabretta (TU Delft)              
  • Design-driven innovation (ViP method) – Matthijs van Dijk (TU Delft)          

Innovation Portfolio

  • New products’ portfolio strategy and management
  • New services’ strategy and design


  • New product management and marketing – Erik Jan Hultink (TU Delft)
  • Retail strategy and design
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