+31 (0)15 27 89336


Landbergstraat 15
2628CE Delft

The Netherlands L. Kester (Linda)

Assistant Professor 
Product Innovation Management


Linda Kester is an Assistant Professor of Strategic Marketing at the Faculty of Industrial Design Engineering, Delft University of Technology, The Netherlands where she is responsible for the SPD Master course: New Product Economics. Linda’s research focus concerns the antecedents and consequences of strategic new product development portfolio decisions. On September 18, 2011, she successfully defended her Ph.D. thesis on this topic and received the cum laude investiture. In 2012 she won the DEWIS award for the best promovenda from the TU Delft.


  • August 2010 - present 
    Delft University of Technology
    Assistant Professor Strategic Marketing
  • Jan 2007- Sept 2011
    Delft University of Technology
    PhD Candidate Portfolio Management (cum laude)
  • Mar 2008- July 2008 
    University of Utah (US)
    Visiting Researcher
  • June 2006- Sep 2006 
    Beijing Language and Culture University (China)
    Mandarin Chinese
  • Sept 2003- Feb 2006 
    Delft University of Technology
    Master degree Strategic Product Design (cum laude)
  • Feb 2005- June 2005 
    University of Otago (New-Zealand)
    Visiting researcher

Specialisation / field of research

  • New product portfolio decision-making / portfolio management
  • Strategic decision-making

Lectures and/or coaches students on:

  • ID 4330 New Product Economics
  • Graduation projects that relate to strategic decisions in NPD and marketing


Click here for an overview of my publications. 

Awards and grants:

2008: Research grant from the ISBM (Institute for the Study of Business Markets)
2008: Research grant from the MSI (Marketing Science Institute)
2009: Finalist of the ISBM Dissertation Competition
2009: Winner of the PDMA (Product Development Management Association) Research Competition
2010: Finalist of the ISBM Dissertation Competition
2011: DEWIS award for the best TU Delft promovenda
2012: ISPIM (International Society for Professional Innovation Management) innovation management dissertation competition: runner-up

Naam auteur: M&C
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