PhD candidates
- Anderiesen, H.
- Aselmaa, A.
- Bergema, C.P.A.M.
- Boer, R.J. de
- Du Bois, E.
- Casais, M.
- Cila, N.
- Cuijpers, C.
- Costa Junior, J. da
- Deken, F.
- Dewulf, K.R.
- Doorn, E.C. van
- Doorn, F.A.P. van
- Doubrovski, E.L.
- Fakhredin, F.
- Fokkinga, S.F.
- Gonçalves, M.G.
- Godfroij, B.K.
- Goto, L.
- Henze, L.A.R.
- Hiemstra-van Mastrigt, S.
- Houssian, A.R.
- Jansen, R.J.
- Jiang, J.
- Jimenez, J.C.
- Jin, S.
- Jonge, A.C. de
- Köhler, A.R.
- Koning, J.I.J.C. de
- Kuijer, S.C.
- Li, J.
- De Lille, C.S.H.
- Liu, Q.
- Liu, W.
- Loth, M.
- Meijer, S.A.
- Mink, A.
- Pauw, I.C. de
- Post, R.A.G.
- Ramkumar, A.
- Rijn, H. van
- Rodrigues Santos, A.L.
- Roeck, D.A.J. de
- Roelofsen, C.P.G.
- Secomandi, F.
- Shahman, N.A.
- Silva, O. da
- Silva Vieira, S.L. da
- Tabeau, K.E.
- Tidball, B.E.
- Tromp, N.
- Valencia Cardona, A.
- Vaes, K.R.V.
- Veen, S.A.T. van
- Vegt, N.J.H.
- Goto, L.
- Visser, M.C.
- Visser, T.
- Wagner, A.-S.
- Wang, F.
- Waart, P. van
- Xia, L.
- Xiao, D.
- Yoon, J.
Post

Motto:
Interdisciplinary thinking
Contact:
Room | Studio Dream |
Phone | +31 (0) 621554573 |
Address | Landbergstraat 15 The Netherlands |
Present | Mon, Tue, Thu, Fri |
R.A.G. Post (Ruben), MSc
PhD candidate
Industrial Design/Design Aesthetics
Biography
In 2009 I started the research master Cognitive Neuroscience at the University of Amsterdam. My first internship was at the Netherlands Institute for Neuroscience. It focused on fear suppression using Deep Brain Stimulation in rats to investigate an animal model for treating obsessive compulsive disorders. I soon realized that my interests were more in working with humans (and their brains). This resulted in a second internship at the University of Amsterdam on learning during (un)conscious processing of visual stimuli using EEG as a neural measure. During both years I have also worked as a (f)MRI scan-assistant at the AMC and Spinoza Center. In 2011 my thesis titled "Bridging the gaps between evolutionary and neuroscientific models of aesthetics" led to my graduation (cum laude).
My general interests in perceptual qualities of products and how our brain processes information are now combined in my PhD research. In the Design Aesthetics group of Professor Hekkert at the Industrial Design faculty of the TU Delft we are developing a model of product aesthetics in collaboration with several other international research departments.
My focus is on the perception of product aesthetics through the principle of 'Unity in Variety' and how our brain has evolved to generate these experiences. We will design a range of products that independently vary on unity and variety in multiple perceptual domains to investigate the effects of these modulations on the aesthetic experience. This approach might be extended to more interactive products such as car interiors as well. By combining design, cognition and neuroscience research, I am trying to expand and strengthen the scientific knowledge on the perception of product aesthetics to make the principles of aesthetics more applicable to the design process.
Education
2011
MSc, Brain & Cognitive Neuroscience, University of Amsterdam, Amsterdam
2009
BSc, Bèta-Gamma, University of Amsterdam, Amsterdam
Experience
2012 - present
PhD candidate, Industrial Design Engineering, Design Aesthetics, Delft University of Technology
2010 – 2011
Internship at the University of Amsterdam (Amsterdam) on learning during unconscious processing of visual stimuli using EEG (group of Victor Lamme)
2009 – 2011
(f)MRI scan-assistant at the AMC and later Spinoza Center (Amsterdam)
2009 – 2010
Internship at the Netherlands Institute of Neuroscience (Amsterdam) on treating Obsessive Compulsion Disorders using Deep Brain Stimulation (group of Damiaan Denys)
Specialisation / field of research
- Aesthetics, visual and cross-sensory
- Conscious and unconscious perception
- Psychophysiological experimentation
Lectures and/or coaches students on:
- Principles of visual aesthetics
- Experimental designs


