J.P.L. Schoormans

Motto:

Bij ons staat op de keukendeur: Het is niet altijd rozengeur 

Contact:

J.P.L.Schoormans@remove-this.tudelft.nl 

Room

B-4-010 

Phone

+31 (0)15 27 84840

Address

Landbergstraat 15
2628CE Delft
The Netherlands

Present

Mon-Tue-Wed-Thu-Fri 

Prof.dr. J.P.L. Schoormans (Jan)

Professor of Consumer Research and Behavior
Department Product Innovation Managementsection Marketing Consumer Research

Education

PhD: Perceived Justice of Social Security Benefits, 1990, Tilburg University, The Netherlands

Experience

  1. Vice-dean of the School of Industrial Design Engineering, Delft University of Technology, Delft, The Netherlands 2006-2009
  2. Head of the department Product Innovation Management 2000-2008
  3. Full professor of Consumer research, School of Industrial Design Engineering, Delft University of Technology, Delft, The Netherlands, 2001
  4. Associate professor of consumer research, School of Industrial Design Engineering, Delft University of Technology, Delft, The Netherlands (August 1991-april 2001)
  5. Assistant professor of consumer behavior and consumer research, School of Industrial Design Engineering, Delft University of Technology, Delft, The Netherlands (September 1989-August 1991).
  6. Assistant professor of economic psychology, Faculty of Social Sciences, Tilburg University, Tilburg, The Netherlands (February 1987-September 1989).
  7. Research fellow, Faculty of Social Sciences, Tilburg University, Tilburg, The Netherlands (September 1984-February 1987).

Specialisation / field of research

  • Consumer behavior in NPD
  • Consumer research in NPD

Lectures and/or coaches students on:

  • Consumer behavior in NPD
  • Scientific Research for Strategic Product Design
  • Advertising

Publications

Click here for an overview of my publications.

Book

Productontwikkeling en Marketing

Author

E.J. Hultink, J.P.L. Schoormans

ISBN-10

9043008672

ISBN-13

978-9043008679

Date

June, 2006

Book

Product & Consument

Author

W. F. van Raaij, G. Antonides, W. M. Oppedijk van Veen, J.P.L. Schoormans

ISBN-10

9051897626

ISBN-13

978-9051897623

Date

September, 1999

Involved in the research project(s):

Name author: M&C
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