Saaksjarvi

Contact:

M.C.Saaksjarvi@remove-this.tudelft.nl

Room

B-4-100 

Phone

+31 (0)15 27 87670

Address

Landbergstraat 15
2628CE Delft

The Netherlands


Dr. M.C. Saaksjarvi (Maria)

Associate Professor of Consumer Behaviour
Product Innovation Management

Biography

Maria Sääksjärvi is Associate Professor of Marketing at the Department of Product Innovation Management at Delft University of Technology, The Netherlands. She holds a PhD and MSc in Marketing. Prior to her academic career, she worked at Accenture as a technology consultant. Her research interests lie in consumer response to new products in the realm of innovations, emotions, and high-technology. She has published articles in the Journal of the Academy of Marketing Science, Psychology  & Marketing, Journal of interactive Marketing, and Journal of Personal Selling and Sales Management among others.  

Education

  • PhD (Econ.)
  • MSc (Econ.)

Experience

  • Associate Professor at Delft University of Technology 2010 -  present
  • Assistant Professor at Delft University of Technology 2007 - 2010
  • Assistant Professor at HANKEN Swedish School of Economics 2004 - 2009
  • Consultant at Accenture 2000 - 2004

Specialisation / field of research

  1. innovation adoption
  2. emotions
  3. high-tech products

Lectures and/or coaches students on:

  1. Strategic Product Design Research Methodology
  2. Strategic Product Design
  3. Customer Research in New Product Development

Publications

Click here for an overview of my publications.

   

Involved in the research project(s):

Naam auteur: M&C
© 2014 TU Delft

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