Associate Professors
- Bakker, C.A.
- Christiaans, H.H.C.M.
- Doorn, A.J. van
- Egmond, R. van
- Eris, O.
- Freudenthal, A.
- Gemser, G.
- Huisman, J.
- Jansen, K.M.B.
- Molenbroek, J.F.M.
- Mugge, R.
- Mulder, I.J.
- Rijk, T.R.A. de
- Roozenburg, N.F.M.
- Saaksjarvi, M.C.
- Schifferstein, H.N.J.
- Silvester, S.
- Smulders, F.E.H.M.
- Tempelman, E.
- Vergeest, J.S.M.
- Vogtländer, J.G.
Saaksjarvi
Contact:
Room | B-4-100 |
Phone | +31 (0)15 27 87670 |
Address | Landbergstraat 15 The Netherlands |
Dr. M.C. Saaksjarvi (Maria)
Associate Professor of Consumer Behaviour
Product Innovation Management
Biography
Maria Sääksjärvi is Associate Professor of Marketing at the Department of Product Innovation Management at Delft University of Technology, The Netherlands. She holds a PhD and MSc in Marketing. Prior to her academic career, she worked at Accenture as a technology consultant. Her research interests lie in consumer response to new products in the realm of innovations, emotions, and high-technology. She has published articles in the Journal of the Academy of Marketing Science, Psychology & Marketing, Journal of interactive Marketing, and Journal of Personal Selling and Sales Management among others.
Education
- PhD (Econ.)
- MSc (Econ.)
Experience
- Associate Professor at Delft University of Technology 2010 - present
- Assistant Professor at Delft University of Technology 2007 - 2010
- Assistant Professor at HANKEN Swedish School of Economics 2004 - 2009
- Consultant at Accenture 2000 - 2004
Specialisation / field of research
- innovation adoption
- emotions
- high-tech products
Lectures and/or coaches students on:
- Strategic Product Design Research Methodology
- Strategic Product Design
- Customer Research in New Product Development
Publications
Click here for an overview of my publications.
