Oriol Pascual, Msc.
Ecodesign is no longer a one sided issue (environment); value creation and the demand side are the new elements on the game.
o.pascual@tudelft.nl
Room 2A-42
www.sustainablerotterdam.com
I am currently in my finishing my thesis. My project started November 2002 and mainly involves Quantitative research, Qualitative research, and Case studies.
Ecodesign and Value Creation
Green product design (or Ecodesign) is a widely spread practice amongst the consumer electronics industry. However, it is perceived that the low-hanging fruit has already been picked and, at present, green product design suffers some sort of status-quo. A major issue appears to be the gap between its environmental and managerial dimensions, which jeopardizes its potential for improved profitability (environmental and economic). Additionally, traditional green product design approaches have neglected the demand side of the value-chain; how consumers spend money. In this PhD, the author argues that the market is a diverse place where product functional and intangible values have the potential to maximize environmental and economic profitability when taken into account in green product design strategies. As a result, a new managerial framework aiming at value creation has been developed named value-based strategies. Within value-based strategies, an eco-efficiency method called Ecovalue is used to set design priorities based in market segmentation and consumer purchasing power (demand side of the value-chain)
ecodesign , management , ecovalue , eco-efficiency , value-chain
main research question
How can ecodesign contribute to value creation in electronics industry (environmentally and economically)?
supervisors
Prof. Ab Stevels(Promotor)
Casper Boks
Prof. Han Brezet
publications
Pascual, O, Boks, CB, Stevels, ALN; Communicating Eco-efficiency in Industrial Contexts Proceedings ISEE, Boston, 2002.
Pascual, O, Boks, CB, Stevels, ALN; Measuring Implementation and Performance of Ecodesign in the Electronics Sector. Proceedings Ecodesign 2003, Tokyo, 2003.
Pascual, O, Boks, CB, Stevels, ALN; Electronics Ecodesign Empirically Studied. Proceedings Ecodesign 2003, Tokyo, 2003.
Pascual, O, Boks, CB, Stevels, ALN; A review of Environmental Accounting Practices in Asia. Proceedings ISEE 2004, Phoenix (AZ), 2004
Pascual, O, Boks, CB; An overview of Environmental Performance Measurement in Asia. Proceedings ISEE 2004, Phoenix (AZ), 2004
Pascual, O, Stevels, ALN; Ecodesign in Industry is not an Environmental Issue. Proceedings Electronics Goes Green 2004, Berlin, 2004.
Pascual, O & Stevels, ALN (2005). Ecodesign operationalization and company performance in electronics industry. In s.n. (Ed.), Proceedings of the EcoDesign 2005: 4th International Symposium on Environmentally Conscious Design and Inverse Manufacturing (pp. 1-7). Piscataway, New Jersey: IEEE.
Pascual, O & Boks, CB (2005). Ecodesign standarization in electronics industry. In s.n. (Ed.), Proceedings of the EIASM, 12th International Product Development Management Conference (pp. 1291-1300). Copenhagen: Copenhagen Business School.
Stevels, ALN, Pascual, O & Huisman, J (2006). Environmental legislation in the electronics industry. In S.n. (Ed.), Going Green – Care Innovation 2006 - Proceedings (pp. 1-8). Vienna: SAT
Pascual, O & Stevels, ALN (2006). Mapping value creation through ecodesign. In E Carrera, JJ de Felipe, B Sureda & N Tollin (Eds.), Proceedings of the 1st International Conference on Sustainability Measurement and Modelling -ICSMM 2006 (pp. 1-11). Barcelona: International Center for Numerical Methods in Engineering.
Pascual, O & Stevels, ALN (2006). Maximizing profitability with ecovalue. In S Nagasawa & H Hayashi (Eds.), Proceedings of Eco Design 2006 Asia Pacific Symposium (pp. 131-137). Tokyo: NPO EcoDesign Promotion Network.
