Wagner

Motto:

The automotive interior as well as design are aspects of a car with which customers can get into contact on a multisensory level. Individualisation of the everyday's surroundings inside a car, therefore is a way to generate an intenser human-product relationship. 

Contact: 

Alexa-Sibylla.Wagner@bmw.de

Phone

+49 176 601 11350 

A.-S. Wagner (Alexa), MSc

PhD Researcher at BMW AG 
Body and Interior Trim (BMW)/ Industrial Design Engineering ( TU Delft) 

Biography

Alexa (Mannheim 1981) studied Economics as a Major and Mechanical Engineering as a Minor at the Munich University of Technology. By her diploma thesis at BMW, she got a profound insight into the automobile development and production and started after graduation her PhD project at BMW in Munich with the Department of Concepts for Body and Interior Trims. The core aim of the thesis is to create an adaptive and customizable interior by involvingend-users in the product development process to achieve a new level of human-car interaction and a new human-car experience. 

Education

2010 - present
BMW AG/ TU Delft, Faculty of Industrial Design Engineering
PhD candidate: Customization Strategies of the Automotive Interior – Value creation by involving the customer in the product development process

2009
BMW AG/ Munich University of Technology, Munich
Diploma Thesis: Evaluation of gear alternatives considering product and process complexity based on costs

2004-2009
Munich University of Technology
Diploma in Business Administration and Mechanical Engineering

Experience

2009
Diploma Thesis “Evaluation of gear alternatives considering product and process complexity based on costs” in the procurement and logistics department of the BMW Group,
Collaboration with the chair of Management, Logistics and Production (Prof. Wildemann), Munich University of Technology

2008-2009
Research Project “The Application of More Sustainable i.e. Renewable and Recycled Materials in the Automotive Interior”, Collaboration with the R&D department of Interior Concepts of the BMW Group and the chair of Information, Organisation and Management (Prof. Reichwald), Munich University of Technology

09/2006-03/2007    
Internship at the development department of BMW Group, Project Management/ Development of Engine and Drive Chain

03/2006-04/2006   
Internship in the sales department at Faurecia, Munich - supplier of interior systems of BMW concentrated on serial development and change management

04/2004-06/2004   
Tutor of a group of students teaching CAD/CAM in CATIA V5 at the Chair of Product Development of Prof. Lindemann at the Munich University of Technology

Specialisation / field of research

  • Creating customizable and adaptive car interiors
  • Human-Car interaction with special regard to motivation theory in combination with mass customization
Naam auteur: M&C
© 2013 TU Delft

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