Prof.ir. M.B. van Dijk (Matthijs)

Professor  
Chair of Applied Design
Design Aesthetics

Biography

Matthijs (1965) completed his Master degree in Mechanical Engineering as precision engineer (mechatronics & robotics) at the University of Technology Eindhoven, the Netherlands. Because of his interest in product design, he followed a post-doc course in consumer products at the faculty of Industrial Design Engineering, University of Technology Delft.

In 1992 he founded his Amsterdam based design consultancy KVD reframing. He also was one of the founders and Board members of the Design and Emotion Society. In addition to that he accepted in 1992 a part time ‘assistant professor’ position at the Delft Technical University of Technology. In 2003 he was appointed Professor Applied Design, a chair he holds until this date. One of the areas Matthijs is responsible for is Automotive Design.

Matthijs is a frequent speaker and much highly regarded member of jury's and committees. Matthijs published in 2011 a book on the design method ViP (Vision in Product design) he devised with colleague and co-author Prof. Paul Hekkert. The title of the book is ‘Vision in Design; a handbook for innovators’.

Professional career and education

• 2003 - present
  Professor Applied Design at Delft University of Technology, Faculty of Industrial Design Engineering
  department of Industrial Design, section of Design Aesthetics (0.3 fte).
• 1993 - present
  Founder and managing director of KVD Reframing, design consultancy on policies, services and products.
• 2000 - 2003
  Founder and Board member of the Design & Emotion Society.
• 1998 - 2003
  Assistant Professor at Delft University of Technology, Faculty of Industrial Design Engineering.
• 1997 - 1998
  Teacher at Delft University of Technology, Faculty of Industrial Design Engineering.
• 1992 - 1997
  Researcher at Delft University of Technology, Faculty of Industrial Design Engineering.
• 1990 - 1992
  Post Doc education program of ‘Consumer Products’ at Delft University of Technology, Faculty of Industrial Design Engineering mentored by Prof. G.J. F. Smets & Gijs Bakker.
• 1987 - 1989
  Student Assistant Design engineering education Eindhoven University of Technology , Faculty of Mechanical Engineering.
• 1984 - 1990
  Master of Science education at Eindhoven University of Technology , Faculty of Mechanical
  Engineering, section of Precision Engineering (Mechatronics and Robotics) mentored by Prof. ir. M.P. Koster.
• 1978 - 1984
  Secondary School: Atheneum.

Specialisation / Field of research

• Automotive Design
• Design Methodology

Lectures and/or coaches students on

• Automotive design
• Vision in Product Design

Publications

Click here for an overview of my publications