Universitair Docenten
- Albayrak, A.
- Aprile, W.A.
- Boeijen, A.G.C. van
- Boersema, T.
- Boess, S.U.
- Calabretta, G.
- Cankurtaran, P.
- Coimbra Cardoso, C.M.
- Creusen, M.E.H.
- Daalhuizen, J.J.
- Dekker, M.C.
- Diehl, J.C.
- Flipsen, S.F.J.
- Gielen, M.A.
- Grondelle, E.D. van
- Hajian, M.
- Jansen, A.J.
- Jong, A.M. de
- Karana, E.
- Kester, L.
- Kleinsmann, M.S.
- Koster, R.P.
- Kuijk, J.I. van
- Melles, M.
- Moes, C.C.M.
- Opiyo, E.Z.
- Ozcan Vieira, E.
- Parmar, V.S.
- Paus-Buzink, S.N.
- Peck, D. P.
- Person, O.
- Pohlmeyer, A.E.
- Pont, S.C.
- Rajabalinejad, M.
- Romero Herrera, N.A.
- Ruiter, I.A.
- Rusák, Z.
- Saakes, D.P.
- Simonse, L.W.L
- Sleeswijk Visser, F.
- Song, Y.
- Sonneveld, M.H.
- Vastenburg, M.H.
- Vegte, W.F. van der
- Verlinden, J.C.
- Vermeeren, A.P.O.S.
- Visch, V.T.
- Vroom, R.W.
- Wever, R.
- Wijntjes, M.W.A.
Creusen
Motto:
Motivation is the key to performance, so focus on things you like to do.
Contact:
Room | B-4-190 |
Phone | +31 (0)15 27 85566 |
Address | Landbergstraat 15 |
|
Dr. M.E.H. Creusen (Mariëlle)
Assistant Professor
Product Innovation & Management
Biography
Mariëlle Creusen is an Assistant Professor of Marketing in the Section Marketing and Consumer Research of the Department Product Innovation and Management She received her Master’s degree in Economic Psychology from Tilburg University in 1993. Before starting her Psychology study, she studied one and a half year of Industrial Design Engineering in Delft. She became a PhD student in the current department in 1993, and an Assistant Professor in 1998. She defended her PhD thesis titled 'Product Appearance and Consumer Choice' in November 1998. She has published in journals such as the International Journal of Research in Marketing, the Journal of Product Innovation Management, and Advances in Consumer Research. Her current research interests include the influence of product appearance factors on consumer product preference, and consumer research methods in product development.
Education
1998 PhD Delft University of Technology, Daculty of Industrial Design Engineering
1993 Master in (Economic) Psychology, Tilburg University
Experience
1998 - present
Assistant Professor in Markting and consumer research at Delft University of Technology, Faculty of Industrial Design Engineering
1993-1998
PhD student Delft University of Technology, Faculty of Industrial Design Engineering
Specialisation / field of research
Consumer behaviour, consumer research
Lectures and/or coaches students on:
- Customer Research in NPD (ID4321)
- Integral Design Project (ID4040)
- Strategic Product Innovation (ID 2030)
- Research and Design (IO 1080)
Publications
Click here for an overview of my publications.
In addition my publications before 2000:
- Creusen, M.E.H., and Schoormans, J.P.L. (1997). The nature of differences between similarity and preference judgements: A replication with extension. International Journal of Research in Marketing, 14, 81-87.
- Creusen, M.E.H. (1998). Product appearance and consumer choice. PhD Thesis, Delft: Delft University of Technology.
- Creusen, M.E.H., and Schoormans, J.P.L. (1998). The influence of observation time on the role of the product design in consumer preference. In J. Alba and W. Hutchinson (Eds.), Advances in Consumer Research, 25, 551-556. Provo, UT: Association for Consumer Research.
