Dr. G. Gemser (Gerda)

Associate Professor 

Biography & Experience

• Since 2009
  Member of The Research Council of Industrial Design Engineering and Programme coordinator of the ‘Strategic Design’ Research Program, Faculty of Industrial Design Engineering, Delft University of Technology, department of product innovation management.
• Since 2008
  Associate professor of product innovation management, Faculty of Industrial Design Engineering, Delft University of Technology, department of product innovation management.
• 2002-2008
  Director MScBA program  'Strategy and Innovation', Faculty of Management & Organization, University of Groningen, The Netherlands
• 2001-2008
  Associate professor of strategy, University of Groningen, Faculty of Management and Organization, department of strategic management and business environment
• Febr. 2000 
  Visiting Scholar, University of Pennsylvania, The Wharton School,
• July 2000
  Management Department
• 1998 - 2001
  Assistant professor of strategy, University of Groningen, Faculty of Management and Organization, department of strategic management and business environment
• 1997 - 1998 
  Assistant professor of strategy, Erasmus University Rotterdam, Rotterdam School of Management, department of strategic management and business environment
• 1996 - 1997
  Research associate, Erasmus University Rotterdam, Rotterdam School of Management, department of technology and innovation management
• 1993 - 1995
  Member of the executive committee of the research institute ERASM, Erasmus University Rotterdam, Rotterdam School of Management
• 1992
  Research associate, Erasmus University Rotterdam, Rotterdam School of Management, department of technology and innovation management

Education

• 1999  Ph.D., Rotterdam School of Management, Erasmus University Rotterdam (Netherlands) Ph.D. thesis: Design Innovation and Value Appropriation.
  Ph.D. Committee: Charles Baden-Fuller, Chair, Professor of Strategic Management, Cass Business School  (Great Britain) and Erasmus University Rotterdam; Jan J. Jacobs, Professor of Industrial Design, Delft University of Technology (Netherlands); Nachoem M. Wijnberg, Professor of Cultural Entrepreneurship, University of Amsterdam
• 1991 M.Sc., European Studies (economics), University of Amsterdam

Specialisation / field of research

Strategic management of product innovation, particularly in the creative industries.

Lectures and/or coaches students on:

• IO 1060 Business, Culture, and Technology
• IO 2030 Strategic Product Innovation
• ID 4355  SPD research project
• Graduation projects on management of product innovation

Publications

Click here for an overview of my publications in metis

Articles

Gemser, G., M.A.A.M. Leenders, N.M. Wijnberg, (2008), Why Some Awards are more Effective Signals of Quality than Others: a Study of Movie Awards, Journal of Management, Vol. 34, No. 1, 25-54.

Gemser, G., M. van Oostrum, M.A.A.M. Leenders, (2007) The Impact of Film Reviews on the Box Office Performance of Independent vs. Mainstream Motion Pictures, Journal of Cultural Economics, 31, pp. 43-63.

Gemser, G., D. Jacobs, and R. Ten Cate, (2006), Design in IT: An Exploratory Study on the Value Added of Design in the Dutch IT Sector, Technology Analysis and Strategic Management.

Gemser., G., T.Booijnk, M.A.A.M. Leenders (2006), Diffusion of E-Banking, E-Business Review, Vol. VI, pp. 56-59.

Leenders, M.A.A.M., J. van Telgen, G. Gemser, R.van der Wurff (2005),  Success in the Dutch Music Festival Market: the Role of Format and Scope, International Journal of Media Management, Vol. 7, 3&4, pp. 148-157.

Brand, M.J., G. Gemser, A. Sorge (2005), Internationalisatie van MKB-bedrijven: een autonoom of coöperatief proces? MAB Maandbad voor Accountancy en Bedrijfseconomie, Vol. 4, April, pp 174-183.

G. Gemser, M.J. Brand, A.M. Sorge (2004), Exploring the Internationalization Process of Small Businesses: A Study of Dutch Old and New Economy Firms, Management International Review, Vol. 44, 2, pp. 127-150.
 
G. Gemser, N.M. Wijnberg (2002), The Economic Significance of Industrial Design Awards: A Conceptual Framework, Design Management Journal- Academic Review, Vol. 2, pp. 61-71

G. Gemser, and D. Jacobs, (2002) Private Regulation to Appropriate Value from Design Innovations: Implications for Anti-trust Policy, Technology Analysis and Strategic Management, Vol. 14, No. 4, pp. 443-456.
 
G. Gemser van E. van Zee, (2002) Benchmarking Industrial Design Services, The Design Journal, Vol. 5, Issue 2, pp. 35-52.
 
G. Gemser and N.M. Wijnberg, (2001), Effects of reputational sanctions and inter-firm linkages on competitive imitation of design innovations, Organization Studies, Vol. 22, Issue 4, pp. 563-591
 
G. Gemser and M.A.A.M. Leenders (2001), How integrating industrial design impacts on corporate performance, Journal of Product Innovation Management, Vol. 18, No. 1, pp. 28-38.
 
N.M. Wijnberg and G. Gemser (2000), Adding value to innovation: Impressionism and the transformation of the selection system in visual arts, Organization Science, Vol. 11, pp. 323-329.
 
G. Gemser and N.M. Wijnberg, (1999), Appropriability of design innovations: a case analysis of the design furniture industry in Italy and the Netherlands, The Design Journal, Vol. 2, No. 1, pp. 39-57.
 
N.M, Wijnberg and G. Gemser, (1998), Reputation as a tool for innovation management: the case of the French Impressionists, International Journal of Arts Management, Vol. 1, pp. 50-61.
 
Gemser, G, M.A.A.M. Leenders, and N.M. Wijnberg (1996), The Dynamics of inter-firm networks in the course of the industry life cycle: the role of appropriability, Technology Analysis and Strategic Management, Vol. 8, No. 4, pp. 439-453.
 
Gemser, G, and N.M. Wijnberg, (1995), Horizontal networks, appropriability conditions and industry life cycles, Journal of Industry Studies, Vol. 2, pp. 129-140.
 
Kaufmann, P.J. and G. Gemser (1994), Lof der nabootsing revisited, Bijblad bij de Industriele Eigendom, Vol. 62, No. 4, pp. 106-111.

Article in volume/ proceedings

M.J. Brand, G. Gemser, A.M. Sorge, D.F.F.R. Maccow (2002) The Use of Exploration and Exploitation Strategies for Internationalization by Old and New Economy SMEs, in: Frontiers of Entrepreneurship Research 2002.

G. Gemser , M.J. Brand, D.F.F.R. Maccow, en A.M. Sorge, (2002), “Internationalization Patterns of European SMEs”, in: R. Schmidt et al.  National Corporate Cultures and International Competitiveness Strategies: The Challenge of Globalisation for European SMEs, Commission of the European Union, Brussels, EU Project (contract nr. HPSE-CT-1999-00027), April.

Gemser, G, (1997), "Industrial Design for Competitiveness. An empirical study into the impact of industrial design on the performance of Dutch manufacturing SMEs", Proceedings of the Second European Academy of design Conference, Stockholm, April.

Gemser, G., and N.M. Wijnberg, (1996), "Horizontal networks and value appropriation from innovations: the case of Italian design furniture", in: Ebert, R.J., L. Franz (eds.), 1996 Proceedings Decisions Sciences Institute, Orlando, November, pp. 468-470.

Gemser, G, and N.M. Wijnberg, (1995), "Horizontal networks, appropriability conditions and industry life cycles, Proceedings of the International Symposium Innovation Networks: East meets West, Industrial Relations Research Center, University of NSW, Sydney.

Part of book/ chapter

Leenders, M., van Telgen, J., Gemser, G. and Van der Wurff, R., forthcoming. Success in the Dutch Music Festival Market: The Role of Format and Content. Chapter of book: Event Tourism: Critical Concepts in Tourism, edited by Stephen Page and Joanne Connell and to be published by Routledge (UK).

Sorge A., M.J. Brand, G. Gemser, forthcoming, Internationalisierung fängt zu Hause an und kann im Ausland aufhören: Wege der Internationalisierung für Klein- und Mittelbetriebe. Chapter of a book to be released by: Wissenschaftszentrum Berlin für Sozialforschung GmbH

(Social Science Research Center Berlin Ltd.).

G. Gemser, A. Maigler, N. Vink, E. van Zee, (2000), “Industrieel Ontwerpbureaus: succesvolle veranderingsstrategieën voor de verdere bedrijfsontwikkeling van de Nederlandse industrieel ontwerpbureaus”, in: Bedrijfstaktoets 2000, Ministerie van Economische Zaken, Den Haag, June.

Gemser, G, (1997) Concurreren door investeren in industrieel ontwerpen, report published by the Dutch Profesional Design Association BNO and Dutch Ministry of Economic Affairs, Amsterdam.